Grove · Guided engagements · Coaching
Bring your company into the AI age — without leaving your people behind.
You know you can't ignore AI. You also know that gutting the team you built isn't the answer. You don't have to choose. We help you grow into what's next with your people — holding the demands of the business and your commitment to the humans in it, at the same time.
You've seen what the other way costs
You've watched company after company meet AI with a single move: cut, cut, cut. Maybe you've watched it hit people you know — good people, walked out the door in the name of "efficiency." You can't unsee that. And you can't put your head in the sand either — pretending AI won't reshape your business isn't leadership, it's just a slower kind of risk. So you're caught between two answers that both feel wrong: hollow out your team, or fall behind. Neither one is you.
There's a third way
The one you've been looking for.
You can embrace AI fully and keep faith with your people. Done right, they're the same move: when AI takes the busywork, your people are freed for the work only humans can do — the judgment, trust, care, and creativity no competitor can buy off a shelf. You don't grow by shrinking your team. You grow by growing your people into what's newly possible. That's not the soft choice. It's the sharper one — everyone can rent the same AI; no one else has your people.
You don't have to carry it alone
A change this big comes with real weight — the overwhelm, the ambiguity, the fear in your own chest and in every face around the table. You don't need another slash-and-burn playbook, and you don't need a coach recycling change-management theory from a world that no longer exists. You need a partner built for this moment: someone to sit in the hard questions with you, honor the numbers and the humans, and hand you a real plan. That's the work I do.
Book a callHow it works — a journey, not a verdict
We move in steps, as trust builds.
So your people help shape the change instead of having it done to them.
01
See your magic
Everyone takes a short assessment, and you get a warm, honest map of your team’s real strengths — a picture of what your people are great at, before a single thing changes.
02
Choose your direction
Set the bolder goal AI now puts in reach — with an honest gut-check on your real numbers, so it’s ambitious and achievable.
03
Reshape every role
Each person works in Grove to see how their own work grows with AI, and locks in a plan — which rolls up into a clear picture of the whole team.
04
Build the blueprint
A staged, milestone-by-milestone redesign: automate the drudgery, grow people into higher-value work, and make each move only once the last one has proven out.
Meet Grove
Where your people and AI grow together.
Grove is the platform that makes all of this real: it maps your team's gifts, helps each person reshape their role around what they do best, pressure-tests your goals against your actual numbers, and turns the whole change into a milestone-by-milestone roadmap you can follow. We bring it to every engagement.
Reach out for access →Who it's for
Organizations & teams
Bring your company into the AI age by building it around what your people do best, and letting AI carry the rest.
For companies →Founders
Building something new? Design it human from day one — AI as your accelerant, your people as your edge.
For founders →
Why me
I've spent my career helping people become who they're capable of being — as a teacher, as a founder through Y Combinator, and today as the director of a startup accelerator. I care about the same two things you do: building something that works, and doing right by the people who build it with you. I won't pretend this transition is painless, and I won't help you quietly replace anyone. I'll help you do the harder, better thing.
About me →Start by seeing it for yourself
Who do you get to become?
The whole method begins with one honest question. Take the free assessment yourself in about ten minutes, and see in miniature what we do for a whole team.
Find your core — freeThis is the company you actually want to build
Not a smaller one that lost its soul — a stronger one, where your people spend their days on what they're great at, and AI carries the rest. With AI, your dreams don't have to shrink; they can get bigger. You can hold both: the growth and the people, the profit and the principles. Let's build it.